02148nam a2200289Ia 450000100070000000500170000700800410002401000170006502000250008204000180010705000270012508200140015210000310016624501630019725000120036026000500037230000290042250400660045150507190051752002540123665000380149065000380152865000440156671000310161099900190164195201980166030440020160527184903.0110721s2010    nyua     b    001 0 eng    a  2009047301  a9780312569846 (pbk.)  aDLCcDLCdDLC00aTK5105.888b.B368 201000a006.72221 aBarr, Chris91997382Local14aThe Yahoo! style guidebthe ultimate sourcebook for writing, editing, and creating content for the digital worldcChris Barr and the senior editors of Yahoo!.  a1st ed.  aNew YorkbYahoo!/St. Martin's Griffincc2010.  axv, 512 p.bill.c24 cm.  aIncludes bibliographical references (p. [497]-498) and index.0 aWrite for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list.  aA comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results. 0aWeb sitesxDesign.91876822Local 0aOnline authorship.92601732Local 0aInformation organization91146022Local2 aYahoo! Inc.92926442Local  c222979d222979  00102lc406TK_5105_888000000000000__B368_2010708mbl969368a12b12c20d2016-05-27eLIBROMAR DE PRg21.99i482148l0oTK5105.888 .B368 2010p50000003206983r2016-05-27 00:00:00xr:304400y6