The the ultimate sourcebook for writing, editing, and creating content for the digital world Barr, Chris creator Yahoo! Inc text bibliography nyu New York Yahoo!/St. Martin's Griffin c2010 2010 1st ed. monographic eng

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xv, 512 p. ill. 24 cm. A comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results. Write for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list. Chris Barr and the senior editors of Yahoo!. Includes bibliographical references (p. [497]-498) and index. Web sites Design Online authorship Information organization TK5105.888 .B368 2010 006.7 9780312569846 (pbk.) 2009047301 DLC 110721 20160527184903.0 304400