01938nam a2200277Ia 4500 304400 20160527184903.0 110721s2010 nyua b 001 0 eng 2009047301 9780312569846 (pbk.) DLC DLC DLC TK5105.888 .B368 2010 006.7 22 Barr, Chris 199738 Local The Yahoo! style guide the ultimate sourcebook for writing, editing, and creating content for the digital world Chris Barr and the senior editors of Yahoo!. 1st ed. New York Yahoo!/St. Martin's Griffin c2010. xv, 512 p. ill. 24 cm. Includes bibliographical references (p. [497]-498) and index. Write for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list. A comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results. Web sites Design. 187682 Local Online authorship. 260173 Local Information organization 114602 Local Yahoo! Inc. 292644 Local 222979 222979 0 0 lc 0 TK_5105_888000000000000__B368_2010 0 mbl 69368 12 12 20 2016-05-27 LIBROMAR DE PR 21.99 482148 0 TK5105.888 .B368 2010 50000003206983 2016-05-27 00:00:00 r:304400 6