TY - BOOK AU - Murphy,Sarah Anne TI - The librarian as information consultant: transforming reference for the Information Age SN - 9780838910863 (alk. paper) AV - Z711 .M87 2011 U1 - 025.52 22 PY - 2011///, ©2011 CY - Chicago PB - American Library Association KW - Reference librarians KW - Effect of technological innovations on KW - Local KW - Information consultants KW - Reference services (Libraries) KW - Forecasting KW - Management N1 - Includes bibliographical references and index; The library and information consultant -- Strategies for building and maintaining consumer relationships -- Marketing the library and information consultant's services : creating a sophisticated brand -- The business of consulting : managing employee service roles and consumer demand -- Developing the infrastructure and culture for continuous quality improvement ER -