J. Paul Peter, Jerry C. Olson Peter, J. Paul. creator Olson, Jerry C. (Jerry Corrie) 1944- text bibliography mau Boston McGraw-Hill c2002 2002 6th ed. monographic eng

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xxvi, 582 p., [24] p. of plates ill. (some col.) 27 cm. Includes bibliographical references and index. Consumer behavior Marketing HF5415.3 .P468 2001 658.8342 P4781c6 0072410647 (alk. paper) 2001031482 http://www.loc.gov/catdir/description/mh021/2001031482.html http://www.loc.gov/catdir/toc/mh021/2001031482.html http://www.loc.gov/catdir/description/mh021/2001031482.html http://www.loc.gov/catdir/toc/mh021/2001031482.html DLC 010410 20160527184628.0 303750