Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy  J. Paul Peter, Jerry C. Olson. 

 - 6th ed. 
 - Boston  McGraw-Hill  c2002. 
 - xxvi, 582 p., [24] p. of plates  ill. (some col.)  27 cm. 
 - McGraw-Hill/ Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072410647 (alk. paper) 
<br/><br/><label>LCCN: </label>2001031482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .P468 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / P4781c6