@book{222398,
	author = {Peter, J. Paul. and Olson, Jerry C.},
	title = {Consumer behavior and marketing strategy},
	publisher = {McGraw-Hill},
	year = {c2002.},
	series = {McGraw-Hill/ Irwin series in marketing.},
	address = {Boston},
	edition = {6th ed.},
	url = {http://www.loc.gov/catdir/description/mh021/2001031482.html}
}