Kotler, Philip, <br/><br/>
Marketing management 
Philip Kotler. 
 - 11th ed. 
 - Upper Saddle River, NJ  Pearson Prentice Hall  c2003. 
 - xxix, 706 [30] p.  col. ill.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130336297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K874m 2003