@book{222396,
	author = {Kotler, Philip,},
	title = {Marketing management},
	publisher = {Pearson Prentice Hall},
	year = {c2003.},
	address = {Upper Saddle River, NJ},
	edition = {11th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip055/2004029595.html}
}