Hair, Joseph F., Jr.

Marketing research a practical approach for the new Millennium Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2. ed. - Boston Irwin/McGraw-Hill c2003. - xxiii, 720 p. col. ill. 26 cm. - Irwin/McGraw-Hill series in marketing .

Includes index.

0072467576

2002018857


Marketing research

HF5415.2 / .H258 2003

658.83 / H1536m2