@book{222394,
	author = {Hair, Joseph F., Jr. and Bush, Robert P.},
	title = {Marketing research},
	publisher = {Irwin/McGraw-Hill},
	year = {c2003.},
	series = {Irwin/McGraw-Hill series in marketing},
	address = {Boston},
	edition = {2. ed.},
	note = {Includes index.}
}