@book{222339,
	author = {Kotler, Philip, and Keller, Kevin Lane},
	title = {Marketing management},
	publisher = {Pearson Prentice Hall},
	year = {c2006.},
	address = {Upper Saddle River, NJ},
	edition = {Twelfth ed.},
	url = {http://www.loc.gov/catdir/toc/ecip055/2004029595.html}
}