Philip, Kotler. <br/><br/>
Marketing management 
Kotler Philip, Kevin Keller. 
 - 13th ed. 
 - Upper Saddle River, NJ  Prentice Hall  c2009. 
 - xl, 662 [124] p.  col. ill.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136009986 
<br/><br/><label>LCCN: </label>200800337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2009