Kleindl, Brad Alan

Strategic electronic marketing managing e-business Brad Alan Keindl. - 2nd ed. - Cleveland, Ohio Thomson/South-Western 2002. - xxi, 428 p. ill. 24 cm.

Includes bibliographical references and index.

032417893X (hc. : alk. paper)

2002028766


Telemarketing
Data base marketing.

HF5415.1265 / .K44 2002

658.84 / K645s2