01005nam a2200277Ia 4500 303664 20160527184618.0 020520s2003 ohua b 001 0 eng 2002071957 0030352711 DLC DLC DLC pcc HF5415.123 .S54 2003 658.82 S5565a6 21 Shimp, Terence A. 276761 Local Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp. Advertising, promotion, and supplemental aspects of integrated marketing communications 6th ed. Mason, Ohio Thomson South-Western c2003. xxi, 650 p. ill. (some col.) 29 cm. Includes bibliographical references and indexes. Communication in marketing 78740 Local Direct marketing 87237 Local Advertising 47734 LEMB Sales promotion 164075 Local 222324 222324 0 0 ddc 0 658_820000000000000_S5565A6 0 evl 61341 10 10 1 2016-05-27 gift 481525 0 658.82 S5565a6 80000002431784 2016-05-27 00:00:00 r:303664 6