The new global brands managing non-government organizations in the 21st century
Managing non-government organizations in the twenty-first century
John A. Quelch, Nathalie Laidler-Kylander.
- Mason, Ohio Thomson/South-Western c2006.
- vi, 324 p. ill., map 24 cm.
Includes bibliographical references.
032432023X
2004112064
Non-governmental organizations--Management. Business names. Non-governmental organizations--Case studies.