@book{222315,
	author = {Quelch, John A. and Laidler-Kylander, Nathalie.},
	title = {The new global brands},
	publisher = {Thomson/South-Western},
	year = {c2006.},
	address = {Mason, Ohio},
	url = {http://www.loc.gov/catdir/enhancements/fy1103/2004112064-b.html}
}