Hoffman, K. Douglas. <br/><br/>
Services marketing  concepts, strategies & cases 
K. Douglas Hoffman, John E.G. Bateson. 
 - 3rd ed. 
 - Mason, OH  Thomson /South-Western  c2006. 
 - xix, 588 p.  ill.  24 cm. 
<br/><br/> Rev. ed of: Essentials of services marketing. 2nd ed. c2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324319967 (hardcover) 
<br/><br/><label>LCCN: </label>2005934852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .H644 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8  / H6991s3