Public relations  the profession and the practice 
Dan Lattimore ... [et al.]. 
 - 2nd ed. 
 - New York  McGraw-Hill  c2007. 
 - xxiv, 387 p.  ill.  26 cm.  DVD-ROM (4 3/4 in.) 
<br/><br/> ESTE LIBRO INCLUYE UN DISCO 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073511863 (softcover : alk. paper) 0073511862 (softcover : alk. paper) 
<br/><br/><label>LCCN: </label>2006044998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM1221  / .P82 2007 
<br/><br/><label>Dewey Class. No.: </label>659.2  / P9761 2007