Guth, David W.

Public relations a values-driven approach David W. Guth, Charles Marsh. - 4th ed. - Boston Pearson/Allyn and Bacon c2009. - xxvii, 580 p. ill. 24 cm.

Includes bibliographical references and index.

9780205569458 (pbk.) 0205569455 (pbk.)

2007039695


Public relations
Public relations--Case studies.
Public relations--Moral and ethical aspects.

HM1221 / .G87 2009

659.2 / G9841p4