TY  - BOOK
AU  - Wheeler,Alina
TI  - Brand Atlas: Branding Intelligence Made Visible
SN  - 9780470433423
AV  - HD69.B7 W44 2011
U1  - 658.8/27 22
PY  - 2011///
CY  - New Jersey, Canada
PB  - John Wiley & Sons, Inc.
KW  - Brand name products
KW  - Local
KW  - Trademarks
KW  - Design
KW  - Branding (Marketing)
N1  - Include index; Include bibliography; Contents : 
Global Sourcing 12 --
Speed 14 --
Design Thinking 16 --
Word of Mouth 18 --
Conversation 20 --
Interconnected 22 --
Open Source 24 --
Social Networks 26 --
Experience 28 --
Passion 30 --
Transparency 32 --
The Cloud 34 --
Sustainability 36 --
Mobility 38 --
Crowdsourcing 40 --
Free 42 --
Placemaking 44 --
Choice 46 --

ER  -