Branding Intelligence Made Visible Wheeler, Alina 1948- creator text bibliography nju 2011 2011 monographic eng

print

txt

144 p. ill. 23 cm Contents : Global Sourcing 12 -- Speed 14 -- Design Thinking 16 -- Word of Mouth 18 -- Conversation 20 -- Interconnected 22 -- Open Source 24 -- Social Networks 26 -- Experience 28 -- Passion 30 -- Transparency 32 -- The Cloud 34 -- Sustainability 36 -- Mobility 38 -- Crowdsourcing 40 -- Free 42 -- Placemaking 44 -- Choice 46 -- Alina Wheeler, Joel Katz. Include index. Include bibliography. Brand name products Trademarks Design Branding (Marketing) HD69.B7 W44 2011 658.8/27 9780470433423 2010049604 pucpr 040411 20250114121531.0 eng