01378nam a22003137a 4500 pucpr 20250114121531.0 040411t20112011njua bi 001 0 eng 2010049604 9780470433423 hardback pucpr eng rda pucpr pucpr CARIBET HD69.B7 W44 2011 658.8/27 22 Wheeler, Alina 1948- 290597 Brand Atlas Branding Intelligence Made Visible Alina Wheeler, Joel Katz. txt New Jersey Canada John Wiley & Sons, Inc. 2011 144 p. ill. 23 cm book rdacontent txt text rdamedia n unmediaded rdacarrier nc volume Include index. Include bibliography. Contents : Global Sourcing 12 -- Speed 14 -- Design Thinking 16 -- Word of Mouth 18 -- Conversation 20 -- Interconnected 22 -- Open Source 24 -- Social Networks 26 -- Experience 28 -- Passion 30 -- Transparency 32 -- The Cloud 34 -- Sustainability 36 -- Mobility 38 -- Crowdsourcing 40 -- Free 42 -- Placemaking 44 -- Choice 46 -- Brand name products 64903 Local Trademarks Design. 180992 Local Branding (Marketing) 204258 Local 6 HD69.B7 lcc General W44 2011 221995 221995 0 0 lcc 0 0 beal 4 4 33 2016-05-27 amazon 15.41 465112 0 General HD69.B7 W44 2011 91000000022822 2016-05-27 00:00:00 1 25.41 6 0 0 lc 0 0 mbl 12 12 20 2016-05-27 JOHN WILEY & SONS, INC 29.95 492353 0 HD69 .B7 W43 2011 50000003230785 2016-05-27 00:00:00 6