Wheeler, Alina  1948- <br/><br/>
Brand Atlas  Branding Intelligence Made Visible  txt 
Alina Wheeler, Joel Katz. 
 - 144 p.  ill.  23 cm  book 
<br/><br/> Include index. 
<br/><br/>Include bibliography. 
<br/><br/>Contents : <br/>Global Sourcing 12 --<br/>Speed 14 --<br/>Design Thinking 16 --<br/>Word of Mouth 18 --<br/>Conversation 20 --<br/>Interconnected 22 --<br/>Open Source 24 --<br/>Social Networks 26 --<br/>Experience 28 --<br/>Passion 30 --<br/>Transparency 32 --<br/>The Cloud 34 --<br/>Sustainability 36 --<br/>Mobility 38 --<br/>Crowdsourcing 40 --<br/>Free 42 --<br/>Placemaking 44 --<br/>Choice 46 --<br/> 
<br/><br/><label>ISBN: </label>9780470433423 
<br/><br/><label>LCCN: </label>2010049604 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Trademarks--Design.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / W44 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/27