TY  - BOOK
AU  - Chasser,Anne H.
AU  - Wolfe,Jennifer C.
TI  - Brand rewired: connecting intellectual property, branding, and creativity strategy
SN  - 9780470575420
AV  - HF5415.15 C43 2010
U1  - 658.8/27 22
PY  - 2010///
CY  - Canada
PB  - John Wiley & Sons, Inc.
KW  - Product management
KW  - Local
KW  - Strategic planning
KW  - intellectual property
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -