01143nam a22003137a 4500 221984 221984 pucpr 20190808124028.0 040411s2010 njua bi 001 0 eng 2010003828 9780470575420 cloth / website pucpr eng rda pucpr pucpr CARIBET HF5415.15 C43 2010 658.8/27 22 Chasser, Anne H. 209553 Brand rewired connecting intellectual property, branding, and creativity strategy Anne H. Chasser, Jennifer C. Wolfe. txt Canada John Wiley & Sons, Inc. 2010 xvi, 224 p. ill. 24 cm. book rdacontent txt text rdamedia n unmediaded rdacarrier nc volume Includes bibliographical references and index. Product management 154120 Local Strategic planning 174959 Local intellectual property 115229 Local Branding (Marketing) 204258 Local Wolfe, Jennifer C. 291862 6 HF5415.15 lcc General C43 2010 0 0 lcc 0 0 beal 4 4 33 2016-05-27 amazon 29.11 465104 0 General HF5415.15 C43 2010 91000000022673 2016-05-27 00:00:00 1 39.11 6