Chasser, Anne H. <br/><br/>
Brand rewired  connecting intellectual property, branding, and creativity strategy  txt 
Anne H. Chasser, Jennifer C. Wolfe. 
 - xvi, 224 p.  ill.  24 cm.  book 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470575420 
<br/><br/><label>LCCN: </label>2010003828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Strategic planning<br/>intellectual property<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.15  / C43 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/27