TY  - BOOK
AU  - Moilanen,Teemu
AU  - Rainisto,Seppo K.
TI  - How To Brand Nations, Cities and Destinations: a planning book for place branding. 
SN  - 9780230220928
AV  - G155.A1 M56 2009
U1  - 910.68/8 22
PY  - 2009///
CY  - Great Britain
PB  - Palgrave Macmillan
KW  - Place marketing
KW  - Local
KW  - Tourism
KW  - Marketing
KW  - City promotion
N1  - Include index; Includes bibliographical references. (p. 189-196)
ER  -