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  <titleInfo>
    <title>How To Brand Nations, Cities and Destinations</title>
    <subTitle>a planning book for place branding</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Moilanen, Teemu.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Rainisto, Seppo K.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">enk</placeTerm>
    </place>
    <dateIssued encoding="marc">2009</dateIssued>
    <edition>First published</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <form authority="gmd">txt</form>
    <extent>ix, 202 p. ill. 25 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Teemu Moilanen and Seppo Rainisto.</note>
  <note>Include index.</note>
  <note>Includes bibliographical references. (p. 189-196) </note>
  <subject authority="lcsh">
    <topic>Place marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Tourism</topic>
  </subject>
  <subject authority="lcsh">
    <topic>City promotion</topic>
  </subject>
  <classification authority="lcc">G155.A1 M56 2009</classification>
  <classification authority="ddc" edition="22">910.68/8</classification>
  <identifier type="isbn">9780230220928</identifier>
  <identifier type="isbn">0230220924</identifier>
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    <recordCreationDate encoding="marc">040411</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240924152928.0</recordChangeDate>
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