Moilanen, Teemu.

How To Brand Nations, Cities and Destinations : a planning book for place branding. / txt Teemu Moilanen and Seppo Rainisto. - First published - ix, 202 p. ill. 25 cm. book

Include index.

Includes bibliographical references. (p. 189-196)

9780230220928 0230220924


Place marketing.
Tourism
City promotion.

G155.A1 / M56 2009

910.68/8