01849nam a2200301Ia 4500999001900000001000700019005001700026008004100043010001700084020001800101040001300119041000800132050002500140082001400165100003000179245012800209260004800337300004000385500002000425505045400445520026500899650004301164650005101207700002901258700002701287942002101314952021201335  c221974d22197430326620170525102605.0040411s2010    maua          001 0 eng    a  2010018826  a9781592535781  aPR-PUCPR  aspa00aNC1002.L63bB83 201000a741.62221 aBudelmann, Kevin.920552210aBrand identity essentialsb100 principles for designing logos and building brandscKevin Budelmann, Yang Kim, Curt Wozniak.  aBeverly, Mass.bRockport Publisherscc2010.  a208 p.bill. (chiefly col.)c27 cm.  aIncludes index.0 aImagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.8 aThis title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. 0aLogos (Symbols)xDesign92472372Local 0aIndustrial design coordination.91144132Local1 aKim, Yangd1968-92421111 aWozniak, Curt.9292397  c6hNC1002.L63B83  00102ddc406NC_1002_000000000000000_L63_B83_2010708beal956798a4b4c33d2016-05-27eamazong26.40i465097l2oNC1002.L63 B83 2010p91000000022749r2017-08-28 00:00:00s2017-08-21t0v36.40xr:303266y6