TY  - BOOK
AU  - Budelmann,Kevin
AU  - Kim,Yang
AU  - Wozniak,Curt
TI  - Brand identity essentials: 100 principles for designing logos and building brands
SN  - 9781592535781
AV  - NC1002.L63 B83 2010
U1  - 741.6 22
PY  - 2010///
CY  - Beverly, Mass.
PB  - Rockport Publishers
KW  - Logos (Symbols)
KW  - Design
KW  - Local
KW  - Industrial design coordination
N1  - Includes index; Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity
N2  - This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved
ER  -