100 principles for designing logos and building brands Budelmann, Kevin. creator Kim, Yang 1968- Wozniak, Curt. text mau Beverly, Mass Rockport Publishers c2010 2010 monographic eng spa

print

208 p. ill. (chiefly col.) 27 cm. This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. Kevin Budelmann, Yang Kim, Curt Wozniak. Includes index. Logos (Symbols) Design Industrial design coordination NC1002.L63 B83 2010 741.6 9781592535781 2010018826 PR-PUCPR 040411 20170525102605.0 303266