01568nam a2200253Ia 4500 221974 221974 303266 20170525102605.0 040411s2010 maua 001 0 eng 2010018826 9781592535781 PR-PUCPR spa NC1002.L63 B83 2010 741.6 22 Budelmann, Kevin. 205522 Brand identity essentials 100 principles for designing logos and building brands Kevin Budelmann, Yang Kim, Curt Wozniak. Beverly, Mass. Rockport Publishers c2010. 208 p. ill. (chiefly col.) 27 cm. Includes index. Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. Logos (Symbols) Design 247237 Local Industrial design coordination. 114413 Local Kim, Yang 1968- 242111 Wozniak, Curt. 292397 6 NC1002.L63B83 0 0 ddc 0 NC_1002_000000000000000_L63_B83_2010 0 beal 56798 4 4 33 2016-05-27 amazon 26.40 465097 2 NC1002.L63 B83 2010 91000000022749 2017-08-28 00:00:00 2017-08-21 0 36.40 r:303266 6