Budelmann, Kevin. <br/><br/>
Brand identity essentials  100 principles for designing logos and building brands 
Kevin Budelmann, Yang Kim, Curt Wozniak. 
 - Beverly, Mass.  Rockport Publishers  c2010. 
 - 208 p.  ill. (chiefly col.)  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. 
<br/><br/> This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. 
<br/><br/><label>ISBN: </label>9781592535781 
<br/><br/><label>LCCN: </label>2010018826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Logos (Symbols)--Design<br/>Industrial design coordination.
<br/><br/><label>LC Class. No.: </label>NC1002.L63  / B83 2010 
<br/><br/><label>Dewey Class. No.: </label>741.6