TY  - BOOK
AU  - Schiffman, León G.
AU  - Kanuk,Leslie Lazar
AU  - Wisenblit,Joseph
TI  - Comportamiento del consumidor
SN  - 9786074429695
AV  - HF5415.32 .S3518 2010
U1  - 658.8342 22
PY  - 2010///
CY  - México
PB  - Pearson Education/Prentice Hall
KW  - Consumer behavior
KW  - Local
KW  - Motivation research Marketing
N1  - Includes bibliographical references and indexes
ER  -