Comportamiento del consumidor
Consumer behavior. Spanish
Schiffman, León G.
creator
Kanuk, Leslie Lazar.
Wisenblit, Joseph.
text
bibliography
mx
México
Pearson Education/Prentice Hall
c2010
2010
10th ed.
monographic
spa
xviii, 518 p., [55] p. ill. (some col.) 27 cm.
Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Verónica del Carmen Alba Ramírez.
Includes bibliographical references and indexes.
Consumer behavior
Motivation research Marketing
HF5415.32 .S3518 2010
658.8342 S333c E 2010
9786074429695
DLC
090316
20160527184443.0
303218