Schiffman, León G. <br/><br/>
Comportamiento del consumidor 
Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Verónica del Carmen Alba Ramírez. 
 - 10th ed. 
 - México  Pearson Education/Prentice Hall  c2010. 
 - xviii, 518 p., [55] p.  ill. (some col.)  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9786074429695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S3518 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / S333c E 2010