TY  - BOOK
AU  - Kerin, Roger A.
AU  - Kerin, Roger A.
AU  - Rudelius, William
AU  - Hartley,Steven W.
TI  - Marketing: the core
SN  - 9780078112065
AV  - HF 5415 .K452 2011
PY  - 2011///
CY  - New Jersey
PB  - MGraw Hill
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -