00650nam a2200205Ia 450000100070000000500170000700800410002402000180006505000240008310000260010725000130013324500780014626000340022430000300025850400510028865000210033970000260036070000280038670000300041430312920200407102638.0110719s2011    nyua   fr     001 0 eng    a978007811206500aHF 5415b.K452 201100aKerin, Roger A.2LEMB  a4 th ed.10aMarketing: the corecRoger A. Kerin, Steven W. Hartley, William Rudelius.  aNew JerseybMGraw Hillc2011.  axlix,500 p.bill.c28 cm.  aIncludes bibliographical references and index.00aMarketing2Local00aKerin, Roger A.2LEMB00aRudelius, William2LEMB10aHartley, Steven W.2Local