Kerin, Roger A. <br/><br/>
Marketing: the core 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 4 th ed. 
 - New Jersey  MGraw Hill  2011. 
 - xlix,500 p.  ill.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780078112065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / .K452 2011