TY  - BOOK
AU  - Baker,Michael J.
AU  - Saren,Michael
TI  - Marketing theory: a student text
SN  - 9781849204668
PY  - 2010///
CY  - Thousand, Oaks,California
PB  - SAGE Publication
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -