Baker, Michael J. <br/><br/>
Marketing theory  a student text 
Michael J Baker, Michael Saren. 
 - Thousand, Oaks,California  SAGE Publication  2010. 
 - xvii,428 p.  ill.  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781849204668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing