Masterson, Rosalind <br/><br/>
Marketing :  an introduction / 
Rosalind Masterson, David Pickton. 
 - 2nd ed. 
 - California :  Sage Publication,  2010. 
 - xviii, 508 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781849205719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M37 2010