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  <titleInfo>
    <title>Manual del consultor de marketing</title>
    <subTitle>cómo tomar decisiones sobre productos y servicios</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Cómo tomar decisiones sobre productos y servicios</title>
  </titleInfo>
  <name type="personal">
    <namePart>Iniesta, Lorenzo</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Iniesta, Isabel.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Barcelona</placeTerm>
    </place>
    <publisher>Profit Editorial</publisher>
    <dateIssued>2010</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>208 p. ill. 23 cm.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Lorenzo Iniesta ,Isabel Iniesta.</note>
  <note>Includes bibliographical references (p.205-208).</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Handbooks,manuals,etc</topic>
  </subject>
  <identifier type="isbn">9788496998063</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">110317</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527184349.0</recordChangeDate>
    <recordIdentifier>302718</recordIdentifier>
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