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  <titleInfo>
    <title>Exposing the magic of design</title>
    <subTitle>a practitioner's guide to the methods and theory of synthesis</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kolko, Jon.</namePart>
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      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
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    <place>
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    <publisher>Oxford University Press</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
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    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <language>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>185p. ill. . 24cm.</extent>
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  <tableOfContents>A theory of synthesis -- Sensemaking, frames, models and patterns -- Abductive reasoning -- The value of synthesis in driving innovation -- The culture of synthesis -- Methods for making meaning out of data -- Methods for building an experience framework -- Methods for creating empathy and insight.</tableOfContents>
  <note type="statement of responsibility">By Jon Kolko.</note>
  <subject authority="lcsh">
    <topic>Industrial design</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Product design</topic>
  </subject>
  <classification authority="lcc">TS171.4 .K648 2011</classification>
  <classification authority="ddc" edition="22">745.2</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Oxford series in human-technology interaction</title>
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  <identifier type="isbn">9780199744336</identifier>
  <identifier type="lccn">2010036267</identifier>
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    <recordCreationDate encoding="marc">031711</recordCreationDate>
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