TY - BOOK AU - Ries,Al AU - Trout,Jack TI - The 22 immutable laws of marketing: violate them at your own risk SN - 9780887306662 AV - HF5415 R54 1994 U1 - 658.8 20 PY - 1994/// CY - New York, London, Toronto, Sydney PB - Harper KW - Marketing KW - Local N1 - Includes index ER -