Ries, Al. <br/><br/>
The 22 immutable laws of marketing  violate them at your own risk  txt 
Al Ries and Jack Trout. 
 - First paperback edition  
 - xii, 143 p.  ill.  22 cm.  book 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780887306662 
<br/><br/><label>LCCN: </label>92053334  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / R54 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8