TY  - BOOK
AU  - Verganti,Roberto
TI  - Design-Driven Innovation: changing the rules of competition by radically innovating what things mean. 
SN  - 9781422124826
AV  - HC79.T4 V465 2009
U1  - 658.5/14 22
PY  - 2009///
CY  - United States of America
PB  - Harvard Business Press
KW  - Technological innovations
KW  - Local
KW  - Industrial management
N1  - Include index; Includes bibliographical references (p. [241]-259); Contents: 
Letter to the Reader vii --
Design-driven innovation : an introduction 1 -- 
Part One : The Strategy of Design Driven Innovation --
Design and meanings : innovating by making sense of things 19 -- 
Radical pushes : placing design driven innovation in the strategy of a firm 39 -- 
Technology epiphanies : the interplay between technology-push and design driven innovation 59 -- 
The value and the challenges : why companies do or do not invest in design driven innovation 89 -- 
Part two : The Process of Design Driven Innovation --
The interpreters : doing research with the design discourse 115 -- 
Listening : finding and attracting key interpreters 137 -- 
Interpreting : developing your own vision 171 -- 
Addressing : leveraging the seductive power of the interpreters 189 -- 
Part Three Building Design Driven Capabilities --
The design-driven lab : how to start 201 -- 
Businesspeople : the key role of top executives and their culture 217 --
Appendix A : Companies, Industries, and Markets Discussed in this Book 231 --
Appendix B : Implications for Education and Design Policies 235 --
Notes 241 --
Index 261 --
About the Author 271 --
ER  -