changing the rules of competition by radically innovating what things mean Verganti, Roberto. creator text bibliography mau 2009 monographic eng spa

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xv, 272 p. ill. ; 25 cm. Contents: Letter to the Reader vii -- Design-driven innovation : an introduction 1 -- Part One : The Strategy of Design Driven Innovation -- Design and meanings : innovating by making sense of things 19 -- Radical pushes : placing design driven innovation in the strategy of a firm 39 -- Technology epiphanies : the interplay between technology-push and design driven innovation 59 -- The value and the challenges : why companies do or do not invest in design driven innovation 89 -- Part two : The Process of Design Driven Innovation -- The interpreters : doing research with the design discourse 115 -- Listening : finding and attracting key interpreters 137 -- Interpreting : developing your own vision 171 -- Addressing : leveraging the seductive power of the interpreters 189 -- Part Three Building Design Driven Capabilities -- The design-driven lab : how to start 201 -- Businesspeople : the key role of top executives and their culture 217 -- Appendix A : Companies, Industries, and Markets Discussed in this Book 231 -- Appendix B : Implications for Education and Design Policies 235 -- Notes 241 -- Index 261 -- About the Author 271 -- Roberto Verganti. Include index. Includes bibliographical references (p. [241]-259) Technological innovations Industrial management HC79.T4 V465 2009 658.5/14 9781422124826 pucpr 031110 20241115113443.0 eng